An opportunity to share information, network and even celebrate, events are an integral part of the corporate world. Whether the attendees are from within or from outside the organisation, there is always a need to ensure that the setting is just right and the participants enjoy themselves. Merrimu is one of the leading function venues Melbourne businesses trust to host memorable corporate events. Let’s have a look at four common corporate event formats, the purpose behind them and a few ways you can make your next one stand out.
Board and Shareholder Meetings
Held annually, biannually, or even quarterly, these meetings can be small internal meetings of board members or large-scale business events for important stakeholders. These meetings are an opportunity to impress and engage key shareholders as well as serving as an opportunity for board members to meet to review business performance, make important decisions and discuss future targets, goals and business strategies. The needs of each attendee should be carefully considered and the environment should support the intention behind the meeting. The need to inspire is essential, and the quality of the hospitality reflects on the organisation as a whole.
Product launch events can range from internal meetings to inform all employees about any upcoming products to large launch parties that create a buzz surrounding a product’s release among customers and the media. Large product launches can feel more like big parties with well-known guests, dinner, and entertainment, depending on the industry. A launch party must create genuine excitement for the next release. The goal is to ignite a spark of passion among guests, have them excited and inspired by the new release and bring the benefits of word-of-mouth marketing.
Company Milestones and Celebrations
Company milestones provide an organization the opportunity to celebrate a major milestone or anniversary. Celebratory in nature, these events can be limited to company employees or be expanded to include clients, vendors, and even the local community depending on the company’s size and public presence. Celebrations should play a major role in motivating and engaging staff, and whether it’s an annual gala, awards or Christmas function, company celebrations are an investment in employee wellness.
Seminars and Conferences
Lasting anywhere from a couple of hours to a few workdays, companies plan and hold these events with targeted audiences to provide them with relevant information. They have single or multiple speakers and generally keep all participants together in the same space. A forum for like-minded professionals within the same company or industry to come together, learn new things and build their network, a typical conference or seminar features speakers and presentations, and auxiliary networking events such as a cocktail evening. These events can also be an opportunity to provide professional development opportunities to staff and partners.
If you are looking for the best Melbourne function venue to hold your next corporate event, Merrimu has everything you need to wow your attendees and create an event that will have people talking well into the future. Our classic heritage-inspired building is home to multiple rooms to suit different sized functions and our event coordination team will go the extra mile to bring your event vision to life. For more information on our corporate event packages get in touch with us on (03) 9568 1811 or contact us online now.